Weee man at Eden

The WEEE man, designed by Paul Bonomini, is a huge robotic figure made of scrap electrical and electronic equipment. It weighs 3.3 tonnes and stands seven meters tall – representing the average amount of e-products every single one of us throws away over a lifetime.
Raising awareness and changing behaviour

The WEEE man project’s main objectives are:

* to transform public perception of waste from “out of sight, out of mind” to visible, thought–provoking and behaviour–changing
* to encourage the public, retailers and manufacturers to think carefully about waste reduction
* to raise the profile of the recycling industry
* to educate people on ethical consumer choice and sustainable resource management
* to raise support among designers and manufacturers for environmentally friendly designs

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